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Augmented reality is one of the most popular marketing mechanisms today in e-commerce. Various E-Commerce platforms are using augmented reality product filters and projections to attract their customers. These filters or 3D objects are lightweight and can be downloaded on your smartphone. These are 3D representations of products that can be projected onto the real environment of the user using just a smartphone camera. It offers stunning realism and photorealistic graphics instantly, encouraging the user to purchase with the brand.