Digital Marketing Plan Selling Zone3 months ago - Education - Pasig City - 15 views
Digital Marketing Plan
"How to Create a Successful Digital Marketing Campaign Plan to Strengthen Your Online Presence & Increase Sales"
Venue: Suite 1503A, West Tower, Philippine Stock Exchange Bldg., Exchange Road, Ortigas Center, Pasig City
Developing a Digital Marketing Plan for your company can be daunting. There is a lot of information online but you can easily get lost or overwhelmed with the info overload. This course provides you with the essentials of Digital Marketing – the channels, platforms, terminologies, practical tips and best practices – to help you craft your Digital Marketing Strategy and develop your own Digital Marketing Plan. The course also provides useful tools and resources to get you started immediately in Online Marketing
What you'll learn
To learn the various components of Digital Marketing.
To understand today’s digital consumer and learn how to develop your strategy around their online behavior.
To learn the best practices and apply these in designing and implementing your Digital Marketing Plan.
To explore ways to measure the effectiveness of your Online Marketing Efforts
Important Digital Trends and Stats
Why having a Digital Marketing Strategy is important
Understanding the Digital Marketing Consumer
Three Types of Media – Owned, Paid & Earned
Digital Marketing Tools & Resources
Case Study: Profile of a Successful Digital Marketing Campaign
Defining your DM objectives
Best Practices and KPIs on:
b. Search Engine Optimization
c. Search Engine Marketing
d. Social Media
e. Email Marketing
f. Mobile Marketing
Crafting your Digital Marketing Strategy
Monitoring and Measuring the Results
Who Should Attend?
Business Managers, Entrepreneurs, Marketing & Sales Managers or Officers, Online Marketers, Online Sellers Bloggers, Media Planners, PR Officers, Fundraising Officers & NGO groups, Corporate Communications Officers or any person who would like to learn to maximize online tools to increase awareness and sales results of their organizations.
Seminar Duration:1 day, 9am to 5pm
Seminar Rate: Early Bird Rate - Php 3,500 +VAT | Regular Rate - Php 3,800 +VAT
(632) 8687-4645, 8687-3416, 8687-4445
(0917) 5699639, (0922) 8874445